On the last day of our 7-day retreat, Ryan H. shared with us an important idea.
This is the ‘Strategy of Preeminence’ by marketing expert and copywriter Jay Abraham.
You see, when Ryan was explaining to our group how he sends a daily email to his subscribers, and generates up to $15,000 a month this way, a few ‘limiting beliefs’ came up for a handful of our attendees. They were apprehensive at the idea of sending out emails to their subscribers.
‘What if they don’t like what I send them?’
‘Will people get upset with me if I email them every day?’
‘I don’t know what I could send them every day?’
“Let me share with you about ‘The Strategy of Preeminence’. It is an idea by Jay Abraham.
By sending emails to your list every day, you provide more than you think.
By sending emails to your people, you are showing them that you care, every day.
By sending emails to your people, you are showing them that they are important to you, every day.
By sending emails to your people, you are helping them every day.
99% of people live a sad life. But YOU, you give them that sparkle, that hope that their life can improve. You owe it to THEM to put yourself out there and BUILD YOUR LIST!”
He continued to explain how every day he finds one valuable idea or product that can move his people forward.
On the site http://www.squidoo.com/preeminence, Paul Simister gives a summary of this concept:
“In a world which is trying to commoditise you and your product or service, the best way to standout is to adopt Jay Abraham’s concept of the strategy of preeminence.
Most people talk about being customer focused but often they are empty words. The strategy of preeminence requires you to be seen as the ultimate fiduciary and trusted adviser who puts their clients interests above everything else.
Your purpose is to give your clients the best short term and long term results and benefits.
This means that you have to be ready to ask questions and listen to what it is that they really want and you will never take an order just because they want to buy.”
Note: you can find out more about how to build your list fast thanks to the DVDs of ‘The Ultimate Listbuilding Masterclass’, available at http://laptopmillionaire.tv/dvds.htm.
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