The culture of entitlement and why ‘business opportunity seekers’ are the worst customers
Do you have what it takes to become a ‘laptop entrepreneur’?
I only ask because the mindset of most ‘business opportunity’ seminar attendees is shocking.
I should know – I’ve spoken to 12,000 of them.
I was speaking with Shawn Casey the other day (he was giving me advice about infomercials), and he mentioned to me that business opportunity seekers are the best buyers, but are the worst customers.
Why? Because most of them are lazy and greedy. They want to make money without adding value to anyone, and without working.
After all, they often buy a course or an offer because they don’t want to work anymore.
(I know this is a gross generalization – please don’t be offended if you ARE a business opportunity seeker, I’m going somewhere with this… read on…)
This attitude of ‘money for nothing’ goes against the most fundamental principles of wealth creation: Money Is Nothing But The Measure of the Value You Create For Other People.
Many years ago I realized that in order to make more money, I would need to become a business owner.
Business owners seemed to make a lot more money and build wealth faster than the average employee, so I decided to set up a company. After all, if you want to become successful, model successful people.
(In my early twenties I set up a company in England, for $50, even though I didn’t know what I was going to do with it. But at least I was now a ‘company owner’!)
What is a ‘business’?
A business is simply a vehicle that delivers solutions to the group of people that need those solutions. The more solutions you provide, and the more people you help, the more money you make. You get paid in direct proportion to the value you deliver according to the marketplace.
This was a huge ‘aha!’ moment. If I wanted to make money, I had to stop acting like the world owed